Social Media for Financial Services: New and Expected FINRA Guidance
Financial services firms and even individual financial services professionals remain curious about what is considered acceptable practice regarding communications with the public via social media. Though social media has proven to be a tremendous marketing channel to present capabilities and find new clients, FINRA continues to issue guidance on recordkeeping, suitability, supervision, and content requirements for such communications. This webinar will provide an update on current guidance, and offer suggestions on how to remain compliant while still harnessing the marketing power of social networks.
Why should you attend: Financial advisors and firms are still nervous about utilizing social media to market themselves and disseminate information, for fear of running afoul of FINRA and other governing bodies. Tighter scrutiny is expected in the coming years as more business is conducted via social networks and mobile apps; advisors and their firms need to anticipate and prepare for any technology requirements or changes to their practices.
Areas Covered in the Session:
Who Will Benefit:
- Social media websites and the information they capture
- Data storage
- Document sharing
- Responding to inquiries
- Prospecting via social media
- Compliance platforms
- Social Media Managers
- Financial Advisors
- Administrators at Financial Services Firms
- Financial Services Firm Principals
- Financial Software Developers