Gregory A. Gast
Instructor Gregory A. Gast
Product Id 601677
Duration 60 Minutes  
Version Recorded
Original Price $295
Special Offer Price $10
Refund Policy
Access recorded version only for one participant; unlimited viewing for 6 months

Improving Organizational Performance through Mission and Shared Values


The development and communication of an organization's purpose and principles create a culture which promotes sustained organizational success. Nearly twenty years after Collins and Porras wrote "Built to Last," organizational leaders are still struggling to its primary message, that mission, vision and values are the key drivers of continued excellent performance.

The convergence of globalization, technology and a cross-generational workforce has produced a business atmosphere where long-term strategic plans are quickly outdated and people are only partially motivated by salary and benefits. In the midst of this market upheaval, managers need distinct benchmarks which can guide daily decisions as well as future planning. One of the best ways to build this "hard" yet "soft" cultural nucleus is by the formulation of a clear and compelling mission and vision guided by core shared values. This combination of mission, vision and values is known as core ideology and is the primary shaper of organizational culture.

Core ideology enables those inside and outside the business to understand the purpose and principles driving the activity. It serves as a guide for organizational alignment enabling employees to recognize their role and connection to each other and the community. It outlines the parameters for personal behavior and customer service. It creates a way of working and interacting that becomes embedded in the company environment and transcends any individual person. Arriving at this core ideology is not a simple task and must be accomplished with the appropriate inclusion of all major stakeholders. Further, it must be developed with a credible and rigorous process, integrated into all business operations and practices, and periodically assessed for effectiveness.

Why should you attend: Is your organization is burdened by the need for the executive team to micro-manage the workforce. Do you seem to be establishing and enforcing an endless number of policies? Are you struggling with low productivity in spite of hiring quality employees? The root of the problem may be the lack of engagement by the majority of staff to the primary purpose of the organization and their failure to align with its principles. Numerous studies have demonstrated that companies with clearly articulated and fully embedded mission and values regularly outperform their competitors. In today's rapidly changing and increasingly complex marketplace simply having a unique product, a creative sales strategy or charismatic leadership is not sufficient for sustained success.

The challenge for organizations is to be laser-focused on their purpose and connect employees activities to the accomplishment of that mission. In addition, well-defined principles must be disseminated at all levels to provide a touchstone for major and minor decisions.

Areas Covered in the Session:

  • Defining core ideology
  • The process of crafting purpose and principle statements
  • Shaping corporate culture through core ideology
  • Communicating and embedding purpose and principle
  • Using purpose and principles to create a competitive advantage
  • Assessing the organizational impact of purpose and principles

Who Will Benefit:
  • Board Members
  • Senior Executives
  • HR Leaders
  • Consultants

Speaker Profile
Gregory A. Gast SPHR, CMC® is a leadership advisor, organizational consultant, entrepreneur and HR expert who is founder and current/former president of several multi-million dollar professional services firms. Greg founded his current firm Thirdstage Consulting to focus his work on transforming organizational life through the development of values-based leaders and organizations.

Greg’s initial business venture was the founding of Granatt HR, a Human Resources management and consulting firm in 1998, to which he added an employee insurance benefits agency in 2004. In 2006, Granatt HR partnered with Professional Payroll Solutions to form PROXUS LLC, a full-service payroll and human resources management firm. In 2012 he sold his business interest and became Senior Advisor to the firm.

Greg is the National Chair of Professional Learning for the Institute of Management Consultants and serves on the IMC Colorado Board. Greg's contributions to the field of Human Resources were recognized by his selection as HR Consultant of the Year in the Philadelphia region. His credentials include certification as Certified Management Consultant (CMC®), Senior Professional in Human Resources (SPHR), a Master’s degree in Human Services from John Carroll University, a graduate level certificate in Christian Studies from Fuller Theological Seminary and a Bachelor’s Degree from the College of Wooster.

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